It’s always a clever bit of marketing when a product can create a new catch-phrase. In the case of Poken the term “High Four” has quickly come to be associated with the brand. Pokens have four fingers and pairing Pokens is described as doing the high four, analogous to doing the high five in the flesh.

So what’s the story behind this clever marketing decision? It’s clearly not a technical limitation, there’s plenty of space for a fifth finger. Was it perhaps a reference to the habit of drawing four cartoon characters with four fingers? Or was it a deliberate ploy to create a branding tool.

Er, no. It turns out it was a lucky accident! Poken founder Stephane Doutriaux explains that they chose “high four” simply because there’s already a social network called Hi5.

It’s a great example of how to take a restriction and turn it into a marketing benefit.

Photo Credit: googlisti (Creative Commons)

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